Principles Of Marketing CLEP Exams

General Description

The principles of marketing CLEP covers the material you would normally learn in a first year marketing class. This test is more of an overview of marketing and how its terms then a lot of the applicable marketing concepts.

Mark Allocation

The Principles of marketing CLEP is broken out into 4 main sections which then are broken down again. They are:

Role of Marketing in Society – 8-13%
Role Of Marketing In a Firm – 17-24%
Target Marketing – 22-27%
Marketing Mix – 40-50%

How to Study for the Principles Of Marketing CLEP

The first thing you must of noticed was that the marketing mix group is almost half of your total mark. Make sure you spend a good chunk of your time studying within this category. There are a lot of terms in marketing and if you can get the definition of the basic ones down then you should be able to make it through the exam with at least a pass.